Online Marketing Effectiveness from eMarketer

How can an organization utilize online marketing channels to accomplish its goals?

MOST EFFECTIVE IN GENERATING ONLINE CONVERSATIONS:
1. Search engine optimization
2. Email & enewsletter**
3. Pay-per-click search ads**
4. Behavioral targeting
5. Site or page sponsorship
**respondents working with $1+ marketing budgets swapped these two in order of effectiveness


MOST EFFECTIVE IN AFFECTING BRAND PERCEPTION:
1. Site or page sponsorship
2. Search engine optimization
3. Email & enewsletter
4. Pay-per-impression ads on digital publications
5. Viral marketing



Visit eMarketer for more on this poll.