Friday, August 21, 2009

Text the San Francisco Symphony!


On July 19, the audience chose the program in San Francisco. In an effort to reach out to younger audiences, the San Francisco Symphony gave listeners a choice (via text message) of several pieces for inclusion in their free concert at Dolores Park.

The Symphony played Sousa's The Stars and Stripes Forever, excerpts from Tchaikovsky's Swan Lake, Romeo and Juliet Fantasy-Overture and Beethoven's Symphony No. 5 in C minor, and the audience could text their choice for the final piece. Options included Eine kleine Nachtmusik by Mozart, Overture to William Tell by Rossini or Hungarian Dance No. 5 in G Minor by Brahms.

Another great example of audience engagement!

Read the article here: http://www.sfgate.com/cgi-bin/blogs/techchron/detail?entry_id=43787