Thursday, May 14, 2009

Martha Graham: Clytemnestra ReMash Challenge

This spring, the Martha Graham Dance Company announced their newest project, the Clytemnestra ReMash Challenge. To correlate with the company's May performance of the 50th anniversary of Graham's full-evening piece, Clytemnestra, the Martha Graham Dance Company challenged participants to use video rehearsal footage made available by the company and 're-mash' it; reinvent each character through inspiration from modern events and material.

The deadline for this challenge was April 7th, with the winner announced on May 11th. The winner, John Blanchard, received $500 and his video will be shown during a performance of Clytemnestra this season.

What do you think the benefits are to engaging the audience in this manner? What might the challenges be?

Clytemnestra Re-Mash Challenge First-Place Winner - John Blanchard, 'Altered States Network'

Visit http://clytemnestraproject.com/ to see the second and third-place winners, as well as other entries.

1 comment:

Jaki Levy said...

Hi,

Thanks for the post. I helped coordinate this, and managed the online community during the contest. One of the real unspoken benefits of this remash contest was the energy it created within the company.

It was a great way to re-envision the work, and the company's ability to have Graham's work reach new audiences online. But it also generated lots of excitement within the company, and this is something that is equally important as the online outreach we did.

For a full list of entries, you can visit this link: http://clytemnestraproject.com/category/entries