Carnegie Hall invited musicians from around the world to audition by submitting videos of themselves performing "Internet Symphony No. 1," an original piece written specially for YouTube by Crouching Tiger, Hidden Dragon composer Tan Dun, in addition to a "talent video." These videos were judged by members of the London Symphony Orchestra, San Francisco Symphony, New York Philharmonic, Hong Kong Philharmonic Orchestra, to name a few, and the semifinalists were announced on February 14.
Next, YouTube members voted on their favorites, and the winners were announced on March 2. The prize? A trip to New York for three days of a "classical-music summit" with conductor Michael Tilson Thomas and a performance at the legendary Carnegie Hall on April 15. The result? A sold-out audience and well-reviewed performance... more to come on this!
Read the NY Times review here:
http://www.nytimes.com/2009/04/17/arts/music/17tube.html
How might this event inspire other arts organizations to experiment in social media to inform the artistic process/product? Have you or your organization utilized social media or user-generated content in any manner?
Friday, April 24, 2009
Monday, April 20, 2009
Social Media & Arts Organizations
ABSTRACT - Social Media Marketing & Arts Organizations
This thesis is an exploration of the current marketing activity by arts organizations in online social media. Technology changes rapidly; many of the tools and current practices outlined in this paper will be outdated within months of final publication. But the implications regarding the usage of social media extend beyond the actual practice. How have the revolutionary changes that evolved within the last five years in Internet technology changed the way arts organizations communicate with their audiences? How have these changes affected marketing efforts and informed artistic decisions? While the tools outlined in this research will further evolve, the resulting shifts in the definition of audience and the practice of engagement are permanent.
RESEARCH QUESTION
How are arts organizations utilizing social media? Is this an extension of marketing and publicity efforts, or is it informing the artistic process? What are the implications and opportunities for the arts community?
Some helpful definitions are listed below -
Crowdsourcing: Crowdsourcing is the act of taking a task traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people or community in the form of an ‘open call’. Typically, crowdsourcing is done in the process of problem-solving, although that is not necessarily a requirement. Please click on the link on the upper right side of this blog to view Jeff Howe's article on Wired.com.
User-Generated Content: User-generated content (or UGC) refers to various kinds of media content that are produced by end-users, a.k.a. those who are traditionally thought of as the audience. This can be text (in the form of a blog post or contribution to a wiki), images (adding your photos to Flickr, MySpace, Facebook), or video (YouTube, blip.tv or other video sharing hosts).
Web 2.0: There are a lot of ways Web 2.0 is defined – basically (for the purpose of this thesis), it is the shift around the beginning of this decade in the way the Internet worked, allowing for user interactivity rather than the computer remaining a stationary portal. Prior to these changes in software and in Internet connections, the web was searchable but stationary. The evolution of Web 2.0 allowed users to input their own content (videos uploaded to YouTube, blogging for everyone, not just those who knew how to write code, MySpace and Facebook, Wikipedia, etc.).
Gatekeepers: For the purpose of this thesis, gatekeepers are organizations or individuals that exist to create/curate/display/present content. This can be individual artistic and entertainment producers such as authors, directors, singers, writers, or arts/entertainment organizations such as theaters, museums, galleries, record labels, and television networks. Status (non- or for-profit, individual producer or organization) is all-inclusive.
This thesis is an exploration of the current marketing activity by arts organizations in online social media. Technology changes rapidly; many of the tools and current practices outlined in this paper will be outdated within months of final publication. But the implications regarding the usage of social media extend beyond the actual practice. How have the revolutionary changes that evolved within the last five years in Internet technology changed the way arts organizations communicate with their audiences? How have these changes affected marketing efforts and informed artistic decisions? While the tools outlined in this research will further evolve, the resulting shifts in the definition of audience and the practice of engagement are permanent.
RESEARCH QUESTION
How are arts organizations utilizing social media? Is this an extension of marketing and publicity efforts, or is it informing the artistic process? What are the implications and opportunities for the arts community?
Some helpful definitions are listed below -
Crowdsourcing: Crowdsourcing is the act of taking a task traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people or community in the form of an ‘open call’. Typically, crowdsourcing is done in the process of problem-solving, although that is not necessarily a requirement. Please click on the link on the upper right side of this blog to view Jeff Howe's article on Wired.com.
User-Generated Content: User-generated content (or UGC) refers to various kinds of media content that are produced by end-users, a.k.a. those who are traditionally thought of as the audience. This can be text (in the form of a blog post or contribution to a wiki), images (adding your photos to Flickr, MySpace, Facebook), or video (YouTube, blip.tv or other video sharing hosts).
Web 2.0: There are a lot of ways Web 2.0 is defined – basically (for the purpose of this thesis), it is the shift around the beginning of this decade in the way the Internet worked, allowing for user interactivity rather than the computer remaining a stationary portal. Prior to these changes in software and in Internet connections, the web was searchable but stationary. The evolution of Web 2.0 allowed users to input their own content (videos uploaded to YouTube, blogging for everyone, not just those who knew how to write code, MySpace and Facebook, Wikipedia, etc.).
Gatekeepers: For the purpose of this thesis, gatekeepers are organizations or individuals that exist to create/curate/display/present content. This can be individual artistic and entertainment producers such as authors, directors, singers, writers, or arts/entertainment organizations such as theaters, museums, galleries, record labels, and television networks. Status (non- or for-profit, individual producer or organization) is all-inclusive.
Subscribe to:
Posts (Atom)
Posts
